Brand Manager
Description
- Ability to craft and implement a cohesive brand vision and positioning strategy across platforms.
- Proficiency in media handling, press releases, and managing external communication channels.
- Strong understanding of corporate social responsibility planning and execution aligned with brand values.
- Experience managing corporate platforms like LinkedIn, websites, and digital media channels.
- Expertise in organizing brand-led events, store launches, and public engagements.
- Skilled in aligning internal branding with recruitment marketing and employee engagement goals.
Qualification
Bachelor’s or Master’s in Marketing, Communications, Public Relations, or a related field
Required Skills
Ability to develop integrated communication strategies that enhance brand equity and support business goals
Working knowledge of branding, design, and creative direction to ensure visual alignment in campaigns and materials
Competent in managing digital assets such as LinkedIn, website, and digital PR; able to monitor online sentiment and respond to public feedback strategically
Competencies
- Analytical Thinking: Ability to assess complex situations and derive actionable insights.
- Creativity with Strategic Mindset: Balances innovative storytelling with business-aligned brand messaging for both digital and traditional channels.
- Problem Skills: Strong problem-solving abilities to quickly address issues.
Experience
• 8–10 years of relevant experience in brand management, PR, or communications, ideally within retail, FMCG, or fashion industries